Let Northpoint plot your course for smoother sailing.

Decades of direct mail marketing and creative management experience places us at the forefront of the direct mail industry. Allow us to put this knowledge to work for your brand, your company, your success. We'll work with you to develop the right strategy for your message, your offer as well as your goals. Before we start consulting on your direct mail program, we want to start with an understanding of your:

  • Business goals and competitive position
  • Target market and what they will respond to
  • Meaningful, practical response requirements

A Principal at Northpoint can consult with you in a variety of areas to fully support your mission by advising on:

  • List sources: help you find the right targeted list to effectively reach your buyers
  • Campaign set-up: goal-setting, positioning, test-plan strategy and action plan development
  • Offer consultation: key options, benefits and testing
  • Campaign analysis: break-even and profitability levels, return on investment, lifetime value of a customer
  • Segmentation strategies: advanced audience targeting tools and predictive modeling
  • Project Management: overseeing all tactical plans as well as all creative and production teams to successfully launch your campaign

In addition to consulting services, Northpoint can design compelling, response-oriented, cost-effective and expertly targeted communications. Visit our Creative Services page to learn more.