Let Northpoint plot your course for smoother sailing.

Decades of marketing and creative management experience places us at the forefront of the direct mail industry. Allow us to put this knowledge to work for your brand, your company, your success. We'll work with you to develop the right strategy for your message, your offer as well as your goals. Our exclusive planning activities begin with understanding of your:

  • Business goals and competitive position
  • Target market and what they will respond to
  • Meaningful, practical response requirements

Northpoint's planning expertise will supplement or fully support your
mission through:

  • Campaign set-up: goal-setting, positioning, test-plan strategy and action plan development
  • Offer consultation: key options, benefits and testing
  • List sources: help you find the right list to effectively reach your target buyers
  • Campaign analysis: break-even and profitability levels, return on investment, lifetime value of a customer
  • Segmentation strategies: advanced audience targeting tools and predictive modeling
  • Project Management: overseeing all tactical plans as well as all creative and production teams to successfully launch
    your campaign

Following the planning stage, our project team will design compelling, response-oriented, cost-effective and expertly targeted communications. Visit our Creative Services page to learn more.