Put Northpoint's crew to work for you.
Only senior executives stand ready at Northpoint to put their decades of experience to work for you. Unlike at other agencies, you'll be working with one of our principals during every aspect of the process. Each offers extensive agency and corporate experience and has personally worked on successful direct marketing campaigns with clients ranging from start-ups to Fortune 500 companies in a wide variety of industries.
Markus Duffin, Principal:
Markus offers almost two decades of direct-marketing experience guiding customer acquisition, loyalty and lead-generation programs. Markus consults to Northpoint clients on direct-mail planning, list sourcing and print/mail production. Prior to founding Northpoint, Markus worked for American Direct Response as executive vice-president of Account Services, developing direct-mail customer acquisition and loyalty programs for Fortune 500 companies. He has also had profit-and-loss responsibility for national marketing consulting practices at Accenture, Cambridge Technology Partners and Proxicom, building software and database solutions for sales and marketing applications for Fortune 500 clients.
Hal Pratt, Data Guru:
Hal provides twenty years of database marketing experience, building customer-segmentation systems that use discriminate analysis and cluster analysis, as well as predictive modeling techniques, such as logistic regression, linear regression and decision tree (CHAID). An expert in the application and use of advanced audience targeting tools, Hal founded and operated a successful mailing list brokerage and management firm, Pratt Direct. For thirteen years previously, he served as profit-center manager for R.L. Polk & Company, a leading U.S. information provider with a national client base.
Gil Zeimer, Senior Copywriter
Gil offers 25 years of copywriting expertise. His unique background includes writing in general ad agencies, sales promotion, direct response and digital media. He has introduced many major products during his career, from the Visa Debit Card Program to financial institutions to QuickBooks to Quicken users to Loose Fit and Wrinkle-Free Dockers to the trade and consumers for Levi Strauss. Gil has produced results for a diverse group of clients, including Wells Fargo Bank, PricewaterhouseCoopers, Palm, Intel, Intuit, Oracle, Symantec, Hewlett-Packard, and Check Point Technologies Software. Prior to Northpoint, has been the Associate Creative Director at Grey Advertising San Francisco, as well as a Senior Copywriter at Ketchum and Cohn & Wells Direct Marketing in San Francisco and Temerlin McClain and The Bloom Agency in Dallas. Gil was been honored with nearly 30 major industry awards: five CLIOs, the Gold Echo Award and was a finalist for the John Caples International Awards for direct marketing excellence.
Janis Sturdevant, Art Director/Designer:
Janis offers clients two decades of creative and design leadership for print and direct-mail advertising. Her expertise includes brand development, art direction and graphic design. Janis's portfolio includes projects from the best-known brands in the U.S. Prior to Northpoint, she worked at Bensussen Deutsch & Associates for the Bank of America, Pepsi, Honda/Acura and Intel. Janis has also worked with the legendary Bob Hemmings and Freeman Gosden on direct-mail fundraising as well as lead art director at More Now, a premier agency serving the Metropolitan Opera Catalog, Playboy and Coca-Cola. She previously served as associate creative director at The Haggin Group on accounts such as Starbucks, Garden Botanica, Coca-Cola, Upper Deck, Sugar Hill and Charles Schwab. A three-time American Catalog Award winner, Janis has also been honored with the Echo and other prestigious awards.
Steve Ramsey, Designer:
Steve has spent twelve years crafting sales successes in direct mail along with print, brochures, product collateral, web icons, logos and trade-show murals. His comprehensive design approach reflects eight years as a commercial photographer. Steve's clients include IBM, Applied Materials and Juniper Networks among many others.